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"The Partnership Flywheel: How Great 3PLs Win in Every Phase of the Cycle"

Keynote @ 3PL Summit

The Partnership Flywheel: How Great 3PLs Win in Every Phase of the Cycle

In freight, cycles are inevitable. What separates the 3PLs that thrive from the ones that just survive is how they build and protect partnerships when it matters most. In this fireside chat, Malcolm Harris sits down with Todd Waldron to break down what he calls the Partnership Flywheel, a practical framework for how great 3PLs show up differently whether the market is down, at inflection, or on the way back up.

From carrier loyalty to AI adoption to real time accountability, Todd brings an operator's perspective on what partnership actually means in 2026, not as a slogan but as a competitive advantage. You'll walk away with three moves you can make in the next 30 days to be partner ready no matter what the market does.

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