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"Understanding the Gen Z and Millennial consumer"

Explore how brands like Nike and Rare Beauty are winning over the younger generations in this Trendline.

Gen Z and millennials hold the keys to the retail industry’s future. This makes it worth a retailer’s time to uncover what makes them tick and where this generation may differ from previous ones. They have high expectations for technology, in-store experience and brand authenticity.

included in this trendline

• Gen Z pullback could send holiday sales down 5%: PwC
• Labubus, Gen Z and the collection obsession
• US shoppers averaged $700 on TikTok Shop in the last year

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