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"The Dawn of AI-Curated Experience is Here"

What does the future of CX look like when algorithms are doing the thinking?

AI has evolved from a behind-the-scenes enabler to a transformative tool shaping the modern customer experience. Findings from Acxiom show that more than half of brands already use AI to steer customer journeys, and 83% of consumers are comfortable with brands using AI to influence their decisions. So, what does the future of CX look like when algorithms are doing the thinking?

To understand both sides of this transformation, Acxiom surveyed 4,000 consumers and 600 business leaders. Download the 2026 CX Trends Report to discover the five AI-powered trends that will define customer experience in the next 12 months, from conversational interfaces to empathetic interactions.

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