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"4 Charts That Show CPG Digital Ad Opportunities"

US digital ad spend is projected to reach $427.39 billion by 2027, and consumer packaged goods (CPG) brands are increasing their budgets to match or exceed the overall growth rate, according to our forecast.

Commerce media networks are well positioned to capture this growth, especially as nearly 70% of CPG digital spend flows to mobile channels.

Download this new EMARKETER report to see the potential for commerce media to engage CPG customers, which product categories are diverging in their digital investments, and how AI adoption is reshaping marketing job functions across the industry

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