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"A How-To Guide for Lowering Sodium, not Satisfaction"

This Playbook explores new options for food manufacturers to win the reduced sodium challenge, without sacrificing flavor.

As consumers scrutinize every label, food manufacturers face mounting pressure to create cleaner, healthier products, without losing the flavor people love. 

Sodium reduction remains one of the toughest formulation challenges. While reducing salt supports public health goals, it also risks dulling the taste that drives repeat purchases and brand loyalty.

This Playbook explores proven strategies for conquering the reduced-sodium challenge through flavor innovation. Edlong’s global team of food scientists, flavorists and sensory experts demonstrate how natural flavor technologies can deliver perceptible saltiness, clean labels and up to 30% less sodium, all validated by sensory testing. You’ll discover:

• How natural salt enhancers improve flavor balance and appeal
• Real-world results that meet consumer and regulatory expectations
• The science behind bridging the gap between taste and nutrition

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