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"Material matters: How EPR is reshaping pet food packaging"

EPR laws: Pay the fees or redesign pet food packaging?

This practical primer raises awareness of how Extended Producer Responsibility (EPR) is reshaping pet food packaging economics and gives brand, packaging and commercial teams a concise pay-or-redesign decision framework. It’s action-focused (not legal advice) and built to move teams from assessment to action.

Key points:

• Decision rule: compare redesign cost versus cumulative EPR fees.
• Fee evidence: high-level substrate fee comparison and an illustrative savings example.
• Next steps: prioritize high-volume SKUs, confirm program treatment, and pilot before scaling.

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