Register for Your Free Live Webinar Now:

"Stop Writing Ads for Everyone: A Masterclass in Building B2B Messaging That Converts"

Most B2B ads underperform not because of budget or design, but because the messaging was never built to resonate with real buyers. In this live masterclass, learn how to create segmented, audience-first messaging that drives stronger results -- without rebuilding your campaigns from scratch.

If you’ve ever looked at a live campaign and thought, “This isn’t landing the way it should,” you’re not alone.

Too many B2B paid media programs underperform because the strategy starts too late. Messaging gets rushed, segmentation is surface-level, creative is built for brand guidelines — not buyers — and campaigns end up disconnected from both the buyer journey and your company’s GTM motion.

This live masterclass will walk through how to build messaging that actually performs in a paid media environment — with practical examples and a structure you can apply right away.

What you’ll learn:

• How to separate messaging for champions vs. buying committees
• Why most ad copy falls flat — and how to write for emotional and logical triggers
• What it looks like when segmentation shapes content and creative
• How to align your message to how your business actually sells — not just how your platform targets

Whether you’re running campaigns now or planning your next push, this session will help you build sharper messaging that improves performance at every stage.

Offered Free by: Dragon360
See All Resources from: Dragon360