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"The 2026 Higher Education Marketing Salary Report"

Salary benchmarks and retention insights for higher ed marketing teams

Higher education marketing roles continue to expand in scope and visibility, even as institutions face ongoing budget pressure and competition for talent. To better understand how these dynamics are impacting the marketing workforce, this report presents findings from a nationwide survey of higher education marketing professionals.

The 2026 Higher Education Marketing Salary Report is based on responses from over 200 marketers across US colleges and universities and represents the second year of an ongoing, annual benchmark. The report examines salary trends, perceptions of pay competitiveness, work model preferences, and retention risk within higher ed marketing teams.

Inside the report, you’ll find:

• Median and average salary benchmarks by experience level
• Insights into pay competitiveness compared to other industries
• Data on job mobility and retention risk
• Current and preferred work models, including hybrid versus remote
• Trends around role scope and responsibilities

This data is designed to help higher education leaders and marketers better benchmark roles, plan for retention, and understand how the marketing workforce is evolving year over year.

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