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"A Leader's Guide to Customer Engagement Excellence in Banking"

This e-book explores AI-driven customer engagement strategies for banks, focusing on trust, technology, touchpoints, and transactions. It offers insights for retail banks, neobanks, and specialized banks to enhance personalization, optimize operations, and build customer loyalty. Read the e-book to develop your bank's AI roadmap.

This e-book examines AI's role in transforming customer engagement in banking, emphasizing AI-driven strategies to meet expectations for personalized, omnichannel experiences. It introduces CleverTap's Core Four Framework (Trust, Technology, Touchpoints, and Transactions) as a foundation for enhancing customer experiences and driving long-term value.

Key insights include:

• Balancing short-term gains with long-term value
• AI adoption strategies for retail banks, payment banks, neobanks & specialised banks.
• Successful AI implementation case studies

The e-book also covers trends like open banking ecosystems and responsible AI frameworks. Discover how AI can revolutionize your bank's customer engagement strategy.

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