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"2025 Best Digital Gift Card Malls"

Inaugural Report

NAPCO Research and Blackhawk Network (BHN) have collaborated to benchmark the rapidly expanding world of digital gift card malls. This inaugural report evaluates 50 leading gift card programs across the U.S. and Canada, analyzing both purchaser and recipient experiences against 50 unique criteria. The findings provide a clear view of where the industry excels and where opportunities remain to innovate.

Inside, you’ll discover insights on how to improve digital gift card discoverability, flexibility, and customer experience; learn how your program compares to competitors and industry leaders; and uncover strategies to drive greater engagement and revenue. Setting a new standard for digital gift card malls, this report is designed to help you unlock growth and optimize your program for the future.

Download the report today to see how your gift card mall measures up and what steps you can take to get ahead.

NAPCO Research and Blackhawk Network (BHN) have collaborated to benchmark the rapidly expanding world of digital gift card malls. This inaugural report evaluates 50 leading gift card programs across the U.S. and Canada, analyzing both purchaser and recipient experiences against 50 unique criteria. The findings provide a clear view of where the industry excels and where opportunities remain to innovate.

Inside, you’ll discover insights on how to improve digital gift card discoverability, flexibility, and customer experience; learn how your program compares to competitors and industry leaders; and uncover strategies to drive greater engagement and revenue. Setting a new standard for digital gift card malls, this report is designed to help you unlock growth and optimize your program for the future.

Download the report today to see how your gift card mall measures up and what steps you can take to get ahead.

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