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"How a Loom brand campaign was launched in record time (with Loom)"

Atlassian's brand team used Loom's video messaging to cut their campaign launch time from a quarter to 39 days. They leveraged pre-watch videos for kickoffs, AI-powered recaps for task management, and async reviews to streamline executive feedback. Learn how async video can reduce meeting overload in this blog.

Modern teams face meeting overload, delayed feedback, and calendar challenges that derail timelines. These inefficiencies can extend campaign launches from weeks to months, impacting business goals.

This blog post shows how Atlassian's brand team used async video messaging to cut a marketing campaign timeline from three months to 39 days. Key strategies include:

· Pre-recorded video briefs replaced delayed kickoff meetings for faster starts
· AI meeting recaps turned discussions into actionable Jira tasks
· Async video reviews removed scheduling bottlenecks for executive approvals

Explore the full workflow strategy in this blog post.

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