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"Why Ease of Use Design in Products and Packaging Matters for Brands"

On-Demand Webinar | Is your brand packaging helping you build customer loyalty? Discover how inclusive packaging can help elevate your brand

Did you know that 52% of general consumers say they would switch to brands offering easier-to-use products? Among consumers with arthritis -- a population of nearly 60 million in the U.S. -- that figure jumps to 67%.

These stats represent an enormous opportunity for packaging engineers and designers to build customer loyalty: even for consumers without dexterity issues, hard-to-open packaging can result in frustration and unnecessary pain. But what does “ease of use” mean, really? And how can you make products and packaging accessible for all? In this webinar, experts from the packaging industry and the Arthritis Foundation answer these questions and discuss the principles of inclusive design.

Watch now to learn about:

• Common types of challenging packaging
• Key considerations for achieving better designs
• Long-term benefits of inclusive design

Offered Free by: Packaging Dive's studioID and Arthritis Foundation
See All Resources from: Packaging Dive's studioID and Arthritis Foundation