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"Marketer's Buying Guide: 10 Things to Consider When Choosing a Feedback Platform"

A strategic checklist for modern marketing teams evaluating feedback and CX platforms

Marketing Teams need fast, actionable insights to drive better messaging, loyalty, and growth. But not every customer feedback platform is built with marketing in mind. Many are overly technical, lack the flexibility for campaign-level agility, or operate in silos that keep feedback disconnected from the systems marketers use every day.

This guide breaks down the key capabilities and features great marketers should prioritize when evaluating feedback and customer experience (CX) platforms.

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