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"Creating a Winning Multi-Channel Marketing Strategy"

Learn how markets are optimizing multichannel marketing efforts in this Trendline.

Economic pressures are driving marketers toward performance-based strategies while retail media, CTV, and social platforms rapidly converge into complex ecosystems. Today’s brands are uniting disparate channels and leveraging first-party data to optimize multichannel marketing efforts.

Included in this Trendline:

• Why marketers still struggle to capitalize on in-store retail media
• How legacy CPG brands can crack the social-first marketing code
• How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

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