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"Why growth strategy beats product in economic downturns"

In this playbook, learn how DTC brands can stay competitive in economic uncertainty by investing in growth strategies instead of cutting costs.

Economic volatility tempts DTC brands to cut advertising and delay inventory investments, but data reveals this "wait it out" approach backfires spectacularly. In fact, companies that maintained ad spend during the 1981-82 recession saw 256% higher post-recession sales, while brands halting campaigns face 16% sales declines in year one and 25% drops after two years.

This playbook reveals why strategic growth investment during uncertainty creates lasting competitive advantage and provides four actionable tools to help ecommerce leaders scale without sacrificing equity or control. You’ll also learn how successful brands leverage non-dilutive funding to maintain growth momentum when competitors pull back. Read on now to find:

• CAC calculator and tariff assessment tools to optimize spending decisions
• Real case studies showing how brands scaled through economic headwinds
• Strategic framework for treating capital as growth lever, not safety net

Offered Free by: Retail Dive's studioID and Clearco
See All Resources from: Retail Dive's studioID and Clearco