E-Commerce Personalization: Searching for the Answers
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"E-Commerce Personalization: Searching for the Answers"

At the core of the customer experience with e-commerce storefronts is the expectation of a similar experience regardless of channel.

To achieve a higher level of personalization, retailers need to understand site search data, the changing nature of omni-channel retailing, and how to deliver dynamic personalized content. This report will look at how leading retailers are personalizing the e-commerce shopping experience, from the content served to the products that are sold.

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