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"The 2024 Marketing Mastery Series: B2B Targeting and Segmentation"

In the wide expanse of the B2B universe, targeting strategies are your guiding star. Join this webinar and learn how to segment your audiences, identify buying committees, and create detailed buyer personas and ICPs.

The B2B marketer who knows their audience best will win.

Successful marketing isn’t about reaching everyone – it’s about connecting with the right people who are interested, engaged, and ready to buy.

Join NetLine’s Sr. Manager of Demand Generation and Heinz Marketing’s President and Founder, Matt Heinz, in this on-demand webinar as they explore the complexities and strategies of B2B targeting and segmentation.

Marketers will leave this session with real-world templates, frameworks, and expert advice to:

• Create winning ICPs, personas, and targeting strategies to reach your ideal buyers
• Identify decision makers and influencers within buying committees to know who – and how – to engage
• Understand how buyer behaviors, activities, and actions fit into the equation
• Discover net new audiences and gain insight into their challenges, goals, and reasons to buy

Watch now!

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