A cut-to-the-chase checklist for gaining agreement from your CEO, CMO, CIO, CFO, and CRO.
If you’ve decided your company needs Act-On's marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll need to consider how to present your recommendation to the brass.
Keep in mind that while every exec has a unique set of concerns, there are three questions you must be able to answer for each of them. We’ll address the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications.
In this eBook, you'll learn:
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