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"Choosing the Right Deployment Model for your B2C Multichannel Commerce Platform"

Discover what key questions need to be answered in order to select the right deployment model based on an organization's multichannel strategy and overall business objectives. The answers to these questions will point the way to the retailer's optimal deployment model.

B2C Multichannel commerce today presents a classic good news/bad news situation. The good news is easy to see: digital sales channels, including online, mobile commerce and the emerging area of social retailing, continue to be growth areas, even in a still-shaky economic climate. The bad news for many retailers is that their legacy e-commerce platforms are preventing them from maximizing these tantalizing growth opportunities.

The decision to upgrade or replace an outdated e-commerce platform to gain multichannel capabilities creates the context for a number of other critical decisions. One of the most significant is the basic deployment model for the commerce platform. The three broad deployment model categories available today are: on-demand, hosted, or on-premises. While it is true that each has its own benefits, ultimately the retailer's business model and its goals should be the determining factors.

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