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Best Practices for Using Second- and Third-Party Data
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"Best Practices for Using Second- and Third-Party Data"
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Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.

  • Define your team's goals for customer data.
  • Take inventory of your first-party data.
  • Explore use cases for second- and third-party data.
  • Finding the best data providers.
  • Combine your first, second, and third-party data.
  • Case Study: MGM drives programmatic campaign results with third-party data.

Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.


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