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"Driving Script Lift in Hematology-Oncology"

How a mid-size pharma company increased awareness and engagement across hematologists and oncology prescribers.

Through AI-powered microsites and customer care support, the program drove measurable commercial impact:

• 518 additional prescriptions across two brands
• 9x ROI with $2.9M in revenue generated
• Statistically significant lift associated with HCP visits and PrescriberPoint interactions

The analysis, spanning eight months of claims data, proved a direct, positive relationship between engagement activity and incremental scripts. By integrating PrescriberPoint’s digital activation and care channels, the client achieved scalable results that translated directly into brand growth.

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