A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide
The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Offered Free by: Wiley
See All Resources from: Wiley
This download should complete shortly. If the resource doesn't automatically download, please, click here.
750 University Avenue | Suite 200 | Los Gatos, CA 95032
Resources: FAQ | Legal Notices