Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade.
It came as a complete surprise to the web marketing industry and, other than saying that it will affect 90% of queries, Google has offered very little about how it will impact search traffic. Details are slowly emerging and they are indicating that Hummingbird will have a significant effect on the pages that Google selects from its index and it will also change the way that results are presented to users. Combining statements from Google along with research from top search bloggers, this guide provides an important roadmap for web marketers who need to keep up with the present and future states of search marketing.
This Marketer's Guide places Hummingbird within the larger context of Google's evolving search system. It focuses on the effects of Hummingbird's semantic approach to search.
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