Give your team an opportunity to creatively think about how they can help your Channel Partners more effectively.
In 1996, Mihaly Csikszentmihalyi, a psychology professor at the University of Chicago discovered how Nobel laureates and other creative people achieved their breakthroughs--Once they asked themselves the right question, their ideas flowed rapidly. Ten years later, McKinsey & Co. took this finding one step farther, examining how the most successful companies in recent history (startups to F500 firms) had achieved their positions. They found that a number of important innovations sprang from responses to particular questions.
So this book is for creating breakthroughs in Partner Channels. Having the right questions gives your team a decided advantage over your competitors. Register for this FREE eBook and you will receive eBook updates and relevant B2B sales & marketing insights for business leaders, courtesy of Venture Marketing.
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