thinkaboutCRM.com has put together a helpful eBook to help companies to understand their customers and implement Customer Relationship Management.
It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.
What you can learn from the eBook:
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