Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
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"Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage"
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Innovation is one of the most widely used and misunderstood terms in business. What used to be a means to create a successful enterprise, improve the lives of customers has become distorted.

Clearly, innovation is broken. But innovation is not the problem. The problem is the problem — and the solution. Innovation X defines a new class of business problems — X-Problems — tough new challenges that thwart conventional planning but present massive innovation opportunities.

What you will learn:

  • How to create innovation strategies that will work in dynamic markets.
  • How to use a simple but powerful framework to harness customer insights and open new advantages.
  • How to integrate systems of products, online experiences and services to stay nimble in a fast-moving environment.
  • New tactical methods that can help organizations face emerging business challenges.


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