Why are we blogging? If you're reading this eBook, you're probably working on a blog for your company, or perhaps considering one. And it's very likely that at some point in this process you've asked yourself, "Hmm… tell me again why we're doing this?!" There are lots of good reasons – and you've probably heard them all – but we contend it all gets back to one thing…Making Money.
If you understand how to execute a blog well, this is a chance for your voice to be heard above the din of those competitors. And more important, it gives your stakeholders a chance to talk back. To interact, to engage, to actually build an emotional connection with you and your brand. Wow. All that from a blog? You bet.
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