How Online Information Sourcing Influences The Pre-Sales Buying Process.
For those creating content today, the market is becoming increasingly more complex, and identifying best practices and effective strategies is becoming more and more difficult. This research, by the CMO Council in partnership with NetLine, shows how content is consumed by organizations, and most importantly how it influences vendor selection. Surveying over 300 business leaders, this strategic brief outlines the content engagement cycle in detail from seeking, sourcing, sharing, use, and eventually acting on content.
Download and read this strategic brief to learn:
Offered Free by: NetLine Corporation
See All Resources from: NetLine Corporation
This download should complete shortly. If the resource doesn't automatically download, please, click here.
750 University Avenue | Suite 200 | Los Gatos, CA 95032
Resources: FAQ | Legal Notices