The Content Connection to Vendor Selection
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"The Content Connection to Vendor Selection"
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How Online Information Sourcing Influences The Pre-Sales Buying Process.

For those creating content today, the market is becoming increasingly more complex, and identifying best practices and effective strategies is becoming more and more difficult. This research, by the CMO Council in partnership with NetLine, shows how content is consumed by organizations, and most importantly how it influences vendor selection. Surveying over 300 business leaders, this strategic brief outlines the content engagement cycle in detail from seeking, sourcing, sharing, use, and eventually acting on content.

Download and read this strategic brief to learn:

  • Content Sharing Circles – How does content enter an organization, and how is it shared?
  • What types of content are best fits for each stage of the buying cycle?
  • Content Consumption Personas – In-depth analysis of the various personas when it comes to content consumption.
  • What types of content best fit each stage of the buying cycle?
Featuring Best Practice Interviews From These Leading Companies:
  • Melanie Ofenloch, Chief Marketing Officer from Allegro Development
  • Tom Butta, Chief Marketing Officer, from Appnexus
  • Mary Bermel, Vice President of Global Integrated Marketing fromCA Technologies
  • Kimberly Kupiecki, Global Communications Director from Dow Water & Process Solutions
  • Nanette Hermsen, Strategic Marketing Manager from Dow Water & Process Solutions
  • Joseph King, Vice President of Marketing from EPAM Systems
  • Alisa Maclin, Vice President of Industry Solutions Marketing from IBM Software group
  • Chris Moloney, Chief Marketing Officer from Wells Fargo Advisors


Offered Free by: NetLine Corporation
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