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"From catch-all to calibrated: A more targeted approach to pharma DTC marketing"

Pharma marketers: Are you prioritizing audience intent? Learn more about pharmacy retail media, and how this valuable channel can be leveraged by Life Science brands to do just that.

Every year, pharma marketers unleash billions into direct-to-consumer (DTC) campaigns. But much of this spend may not be working as hard as it could be to generate awareness, lift scripts and expand markets.

It’s a challenge of audience intent: If marketers aren’t meeting current or potential patients at the right moment in time, they’re potentially wasting their budgets. With a more targeted strategy manufacturers can reach people when they’re most receptive, optimizing impact.

In this whitepaper, discover where, when and how to capture key opportunities for reaching high-intent audiences across three milestones of the patient journey: awareness, abandonment and adherence. We explore:

• Why pharmacy point-of-purchase is a key opportunity for audience attention
• How pharma marketers can create impact with unique sponsorships and partnerships in this space
• The role of consumer insights in fine-tuning your audience targeting
• Ways to address unique patient barriers to boost first-fill and refills
• Strategies used by top companies like Amazon and Instacart that pharma brands can replicate for successful integration of pharmacy retail media into their marketing
• And more

Offered Free by: NimbleRx
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