Data & Analytics Maturity Model & Business Impact
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"Data & Analytics Maturity Model & Business Impact"
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Download the Keystone Research white paper to see how top performing enterprises use their IT investments to store, process, and use data to make more effective, real-time decisions.

Keystone Research, a global economics and data-driven strategy consulting firm, interviewed senior IT and business decision makers at over three hundred businesses to uncover the relationship between Data & Analytics technologies and business performance. This research shows that companies who have developed the most sophisticated Data & Analytics platforms and apply these capabilities as a regular part of their business enjoy operating margins that are eight percentage points higher than lagging organizations. This translates to $100 million in operating profits on average for the more advanced companies in the sample controlling for factors such as company size and industry vertical.

Read the white paper to understand:

  • What companies are actually doing with their data and their data platform across Operational Databases, Enterprise Data Warehousing, Enterprise Data Lake, Business Intelligence, Advanced Analytics, and Cloud Computing Infrastructure
  • How businesses in traditional industries like manufacturing, consumer packaged goods, financial services, and retail are extracting concrete business value from their data
  • The four maturity quartile levels uncovered by Keystone: reactive, informative, predictive, and transformative and how enterprises in each quartile are using their data
  • Research-based guidance on to improve your own data platform


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