Based on the ROAD Map methodology, this handbook is a step-by-step guide to mapping your social marketing strategy. It is loaded with research-based insights on proven practices, hands-on worksheets and checklists, and social marketing case studies featuring the real life successes of marketers like you. It is intentionally “social media brand agnostic,” meaning that familiar brands like Twitter, Facebook, LinkedIn, etc., are used only when necessary as tactical examples. The purpose of this approach is to help you develop a strategy that will outlive technology brands that are often here today and gone tomorrow.
This Social Marketing ROAD Map Handbook is designed as a teaching tool - not only for advancing the careers of the self taught but also for those attending MarketingSherpa's Social Marketing ROAD Map Workshops. These workshops are conducted in small classroom settings by social marketing experts using this handbook as a curriculum guide.
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