Nine Keys to Success in Micro-vertical Markets
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"Nine Keys to Success in Micro-vertical Markets"

Going big by growing small.

Many Food and Beverage (F&B) executives are fundamentally rethinking their strategies to focus on "micro-vertical" markets as consumers become increasingly more demanding for products that meet their specific want and desires. These niche categories allow companies to leverage existing relationships with customers and suppliers to develop unique products, tailored to a precise customer base, region, or retailer.

The benefits of a micro-vertical strategy are huge, including:

  • Higher margins on higher-value specialized goods
  • Unique products that are difficult to copy
  • Products that forge tighter, long-term relationships with customers

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