On-Demand Book Publishing, The Next Wave; It's amazing how much credibility is generated by a book, both for the author and for the content. Read the Who, What, How, When, Where and Why of on-demand book publishing.
The key question often heard is, "How do I create a book that's timely and relevant to my target audience?" The answer can come from the new generation of publishers that allow you to outsource the writing and creation of a book similar to how white papers and other marketing literature is created today. That said, many chief marketing officers had the following comments when asked about creating a book or book series:
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