Three Priorities for Advancing the Market Insights Function
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"Three Priorities for Advancing the Market Insights Function"
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Assessing the Market Insights Function’s Maturity

Based on the aggregate results from almost 40 organizations that participated in CEB Ignition™ Diagnostic for Market Insights, we identified the most important activities for MI leaders:

  1. Diagnose Business Needs
  2. Manage the Team
  3. Assess Functional Performance

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