How to Map Content to Buyer Personas
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"How to Map Content to Buyer Personas"
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Use this guidance to learn the 5 key steps to mapping content to buyer personas.

A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.

Learn how to:

  • Figure out your audience
  • Build out your personas
  • Do a content audit
  • Create core and persona-specific content
  • Track content effectiveness

 


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