Learn five capabilities common among high-performing marketing teams and actionable considerations for implementing them.
Few would debate that the content-marketing trend is growing; the good news is that recent Aberdeen research unlocks key elements in the formula for success. The study results released in July 2013, explore the content marketing practices of 96 marketing practitioners, representing 81 companies. In short, the study identifies high performing marketing teams; dubbed “Leaders”, compares them to their “Followers” counterparts, and delves into the specific practices they employ to deliver better business results.
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