Content is King in Search, Too.
Like Rodney Dangerfield, Search Engine Optimization (SEO) sometimes gets no respect in the age of content marketing. Along the way it picked up a nasty reputation among CMOs created by a few bad actors practicing “black hat” tactics like link stuffing, link farming, and use of invisible text that made SEO seem like a fixed game rather than a manageable path to competitive success. The growth of content marketing puts search engine marketing in a new light, especially when coupled with ongoing changes to the search algorithms by Google and other search engines. The Analyst Insight, based on data collected in May and December 2013 as part of Aberdeen's Content Marketing & Management study looks at best practices in SEO-oriented content marketing.
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