Much in the same way human instinct drives our desire to adapt and survive amid challenging circumstances, innate curiosity is a quality we all possess, at least at some level.
One need not be an experienced business analyst or technically sophisticated data maven in order to tap into that curiosity and harness its power for business results. When it comes to nourishing that analytical curiosity, what separates leaders from laggards is a sound understanding of their user base and analytical mindset. Top companies clarify, articulate, and deliver on user needs for analytics, while others are often content to throw technology at their users and hope it sticks.
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