Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional Business-to-Business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer.
Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
Offered Free by: Aberdeen Group
See All Resources from: Aberdeen Group
This download should complete shortly. If the resource doesn't automatically download, please, click here.
750 University Avenue | Suite 200 | Los Gatos, CA 95032
Resources: FAQ | Legal Notices