Mobile Analytics: Native App or Browser, That is The Question
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"Mobile Analytics: Native App or Browser, That is The Question"
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Not all mobile analytics / Business Intelligence (BI) solutions are created equal.

There are two fundamental approaches: platform-specific or 'native' mobile BI apps are able to exploit the hardware and user interface capabilities of the specific mobile device, whereas browser-based approaches will work on any platform, but typically have more limited functionality. The functional differences in these two approaches can directly impact the outcome of the organization's mobile analytics initiative. This Analyst Insight provides a summary of the advantages and limitations of each approach.


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