Doing more with less, a must read for Product Marketing Professionals who display products at trade shows.
Despite overwhelming evidence proving the economic benefits of increasing marketing expenditures during a recession, budgets are under significant scrutiny as trade show and event teams are being asked to "do more with less." And while line-items for marketing programs are shrinking, trade show professionals are being told they need to capture the attention of customers in new and innovative ways. In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs — in the hundreds of thousands — while creating emotional customer connections at events:
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