The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report
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"The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report"
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What's the cost of bad sales experiences?

What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time!

Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting.

Download the full report today to read about other key findings.


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