The Video Strategy Workbook
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"The Video Strategy Workbook"
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In 9 steps, it's easier than you think.

Everything worth having...isn't worth fighting for? It's true—some things, like even the most impressive video marketing strategies, don't have to be a full-blown challenge.

The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away.

Here's what you'll work on:

  • Establishing Your Goals for Video
  • Identifying Your Content Needs
  • Pinpointing the Opportunity for Video
  • Building Campaign Rules of Thumb
  • Crafting a Distribution Plan
  • Transferring Your Brand to Video
  • Setting Guidelines for Viewer Behavior
  • Organizing Your Team
  • Measuring Video Success


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