In this white paper you will learn how to align sales and marketing, gain insights into how your marketing metrics are impacting revenue, and how to use that information to optimize your marketing mix.
Marketing is a complicated endeavor in today's multi-touch B2B environment.
Accurately determining how your marketing campaigns impact the bottom line or uncovering what exactly happens when marketing hands off a lead to sales is tough without visibility into the end-to-end results of your campaigns.
Offered Free by: Full Circle Insights, Inc.
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