Battle Plan: Multilateral Online Marketing (MOM)
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"Battle Plan: Multilateral Online Marketing (MOM)"
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In the face of a tough economy, learn how to lower marketing costs and increase market share by effectively managing multiple online marketing initiatives at the same time.

Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. "Battle Plan: Multilateral Online Marketing (MOM)" looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include:

  • Maximizing online marketing initiatives
  • Sharing creative, data
  • Building teams
  • Improving Calls to Action
  • Effective timing of email marketing


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