Search Engine Optimization and Pay-Per-Click: A Holistic Approach
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"Search Engine Optimization and Pay-Per-Click: A Holistic Approach"
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Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers.

Learn how PPC and SEO specialists can work closely together to produce the best results for your business. "Search Engine Optimization and Pay-Per-Click: A Holistic Approach" explains key ways that PPC and SEO can maximize any online marketing initiative. Topics include:

  • Sharing keyword research
  • Assessing paid ad performance, effectiveness of page titles
  • Applying PPC conversion data to SEO page and keyword selection
  • Evaluating natural search engine rankings in view of PPC ad placement and costs
  • Focusing on landing page design


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