As a Marketing Professional, learn best practices for promoting your products and services through white papers.
Getting your white paper to the right decision makers and getting them to read it can be challenging. Online marketing pioneer and thought leader Larry Chase (publisher, “Web Digest for Marketers”) discusses best practices for titles, promotional channels and more in his latest piece, "10 White Paper Marketing Tips." These insightful tips can help make your white paper pull more qualified sales leads.
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