“Disruption” is the darling of the high tech lexicon, and with good reason. Disruptive technology has the power to change the way people do things, and forever alter a competitive landscape.
For established enterprises, survival hinges on self-disruption. Today, this requires harnessing technology that allows companies to get closer to customers. And it's not easy—as marketers chase customers through multiple, siloed communication channels, customers criss-cross between them, engaging freely to meet their needs and whims. To disrupt, any company must present the right response, immediately, at every interaction across every channel.
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