‘Marketing Gold' has the ability to become a measurable return on large investments in multichannel marketing.
Today, marketing efforts are a precise and well-oiled machine in an endless loop of carefully conceived components that rely on data-intensive sifting to find new marketing opportunities.
The path to profit in digital marketing is part science, part art as customer journeys involve highly personal interaction and conversations that occur across multiple channels. Engagement is the secret ingredient to help tell marketers what customers will do next but they can't do this without the tools discussed in this white paper.
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