Look at the reality that is digital disruption and why it's happening, alongside who the digital disruptors are and why they're achieving success.
“Since 2000, 52% of combines in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out.” - Ray Wang, Principal Analyst, Constellation Research
Digital disruptors are moving in on traditional organisations with newer business models. No organisation, industry or region will be able to avoid them. Digital disruptors are serving customers with better experiences and in order to compete, established organisations must focus on the customer and optimise each experience at every touchpoint across the customer journey.
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